Explore the Aditi email project, a comprehensive revamp of our global email campaigns. Faced with "inconsistency at scale" across nine regions, our mission was to create a seamless, brand-compliant, and accessible experience for both creators and audiences. Armed with data insights, we aimed to elevate open rates, reduce unsubscribes, and enhance delivery rates, ultimately aligning with industry benchmarks. This multifaceted journey involved deep research, streamlined workflows, and component-based design, culminating in a significant overhaul of our email marketing system. Discover how our innovative approach drove remarkable improvements in engagement, setting a new standard for global email campaigns.