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STANLEY Security UK had an immediate need to launch a time and attendance solution campaign landing page whilst we built out an entire new website. The COVID-19 pandemic had increased the importance of finding the right time & attendance solution that enables organizations to optimize their employees’ work patterns more efficiently. The brief called for a landing page to introduce prospective customers to the solution and encourage them to complete an online quote. The site would also act as a live preference test of the new website design and how it would help improve conversion rates.